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The story behind our logo

  • By Brandon Hoe

The story behind our logo

When we set out to create our logo, we wanted to pay homage to the past while also looking forward to the future, all while maintaining a simple aesthetic. Our designer did an incredible job of hitting our goals, combining a very contemporary looking font with a brilliant salute to imaging history. If you look closely, the stylized ‘H’ of our logomark (the icon) mimics the most basic of cameras - an opaque box with an opening to allow light through.

While smartphones probably won’t ever completely replace other cameras, we strongly believe that it will be the camera of choice for many, many people, both those who shoot to preserve or create memories, as well as those who make their living by manifesting their ideas visually. Helium exists to support those unique individuals with gear that’s thoughtfully designed and well built.

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